PEPPERS MUST PAY TO KEEP SIGN

Roanoke, VA - Back in the days of black and white, Roanoke used to be have the largest consumption of Dr. Pepper per capita. Simply put, we drank D.P. until we puked. I guess that's something to be proud of, but for whatever reason it gained notriety, consumption dwindled, and left behind only the big, old-fashioned Dr. Pepper sign. NOW the D.P. company (Coca Cola, is it?) is going to help pay for repair of the sign by "donating" eight cents of every purchase. Oh, drop the crutches, Tiny Tim, it's beef for dinner!

Here's the catch - don't go plopping your quarters into a machine just yet. Don't throw that six pack of D.P. into your shopping basket. Big bad D.P. is generously donating eight cents from EVERY CASE we buy! Wow! Give me a freakin' break!

It's not like the sign mentions Roanoke in any way, but rather, it idolizes a freakin' soft drink. I know there's history there, I've seen it on the back of the can. But I'd still rather give all the money I'd spend to buy a case of Dr. Pepper to the people repairing the sign than have the big company painfully part with eight cents from sales of a case of Dr. Pepper. That just screams of money-hungry cheap-assed big company to me. Tsk tsk tsk.